facin_ated
LOCATION
united states
YEAR
2015 — present
MEDIUMS
brand identity + package design
Intricate detail is always at the forefront of my mind. As a designer, recognizing the space between what is, what could be, and what will be is essential.
Across years of education and professional experience, I’ve explored many facets of graphic design. As a structural thinker, I find myself most engaged with the physical experience of design — from the intentional proportions and presentation of a product or package to the seamless functionality of a digital experience. The sensory interaction a person has with a design is what drives my approach.
Each project and challenge is an opportunity to uncover a brand’s niche. Having designed across a range of industries and mediums, I’ve found myself most aligned with lifestyle brands — where intention, identity, and experience intersect.
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When I think of lifestyle, I think of photography, art, architecture, fashion, and high-end product. I’m drawn to the details that must be thoughtfully harnessed: the brand’s vision, its visual language, the sensory experience it creates, and the lasting impression of a well-established product — and everything in between.
