ddl advertising
Where small brands think big. My time at DDL was foundational. Working with businesses across Rhode Island taught me how to move quickly, think strategically, and create work that connects.
From brand identities and websites to large-scale campaigns and environmental graphics, every project required a balance of creativity and execution. One week meant developing a new visual identity; the next meant designing semi-truck wraps overnight or launching campaigns that lived across social, print, and public spaces.
It was fast-paced, hands-on, and deeply collaborative. More importantly, it taught me how to adapt, solve problems, and confidently bring ideas to life, regardless of the medium.
BUILT TO BE SEEN
Nexterra needed a brand that felt as bold and hardworking as the company behind it. Drawing inspiration from industrial materials and modern construction, I developed a visual identity built around confident typography, bold color, and striking photography. From marketing collateral and large-format graphics to full-scale semi-truck wraps, the identity was translated across a wide range of touchpoints.
Designing for vehicles traveling highways across the country reinforced an important lesson: a brand shouldn’t just look good in a presentation, it should command attention in the real world, remain recognizable at every scale, and leave a lasting impression wherever it goes.
BEYOND THE BILLBOARD
PVDFest transforms Providence into a living canvas where art, music, performance, and community spill into the streets. Working within the established creative direction, I helped bring the campaign to life across an expansive range of touchpoints, from bus wraps and billboards to printed maps and digital campaigns.
While my role centered on execution rather than concept development, it demanded precision, adaptability, and a deep respect for the integrity of the brand. Translating one visual identity across so many formats reinforced an important lesson: impactful design isn’t only about creating the idea, it’s about carrying it consistently into the real world, where millions of moments with a brand actually happen.
